Protea Hotel Fire & Ice! has been pledging its full support to the #TBDAfrica (“The Blanket Drive”) for the past five years and aims to get more blankets than ever to the people who need them this winter.
The group is expecting a boost in collections this year, with the recent opening of Protea Hotel Fire & Ice! Menlyn. This new hotel, along with Protea Hotel Fire & Ice! Cape Town and Protea Hotel Fire & Ice! Melrose Arch will each be collecting blankets and individuals and companies are asked to drop their donations off in their respective cities.
#TBDAfrica started in 2010 when Melanie Minnaar (@melanieminnaar) called on the South African Twitter community to donate blankets to those in need. Her original aim was to get 20 people together for a “Tweet-up” (a Twitter meet-up) where they would hand over blankets to donate to charity together. The drive landed up going national and that year, 700 blankets were collected. The next year 2700 blankets were collected and every year since the number has grown substantially.
Last year Protea Hotel Fire & Ice! Cape Town and Protea Hotel Fire & Ice! Melrose Arch together collected more than 4000 blankets, which were distributed amongst four charities. In Johannesburg, Seeds of Africa, Ark Animal Centre and Soul Food received the blankets. In Cape Town, Operation Shoebox, which supports more than 5000 children in the metropolitan area, benefitted.
Blankets can be dropped off at Protea Hotel Fire & Ice! Menlyn, Melrose Arch and Cape Town until 28 May 2015, when the blankets will be handed over to the selected charities.
Do your bit to help those in need this winter!